With its new Engineered Door a stand-out feature of its product offering, aluplast reflects on the benefits for its fabricator customers.
With composite doors dominating the entrance door market for the best part of two decades, many fabricators who purchase complete door sets from a third party, potentially limit their ability to add value, designs or colour options within their sales portfolio.
As economic uncertainty and global political turbulence continues to erode margins, the Engineered Door was unveiled last year by aluplast alongside its launch partner, RegaLead Ltd , partially in response to these challenges, with a view to “bring additional choice and value back to the fabricator”.
Compatible with aluplast’s Ideal 70 and Ideal 4000 profiles, the systems supplier’s lifelike aludec and woodec foils are central to the concept, perfectly replicating genuine timber and aluminium doors for a level of quality and authenticity previously unseen in PVC doors.
“Improved aesthetics and performance have made the Engineered Door a viable alternative, or worthy challenger, to the composite door,” says aluplast’s spokesperson, Ian Cocken.
“Our next generation foils, woodec and aludec, are central to its appeal because they don’t just look like the genuine article; they feel like it too. It’s a tangible authenticity that really takes this product to the next level.”
A key design feature in the Engineered Door range is a selection of ‘bolection mouldings’ fixed to the edge of the panel and partly onto the profile, which, when combined with aluplast’s woodec foil create a finish so close to real timber, that it has to be seen to be believed, according to Ian.
“Homeowners are looking for attention to detail,” he says. “The bolection mouldings combined with woodec create an ambitious and effective replication of timber that’s so accurate, it’s almost indistinguishable from the real thing.”
Available in six ultra life-like woodgrains, woodec colour options include Turner Oak Malt for a subtle light oak finish; Turner Oak Walnut for a mid-tone and the darker Turner Oak Toffee.
In turn, aluplast’s aludec foil emulates a premium aluminium look that can even replicate textured powder coatings in a low maintenance PVC-U product, with Anthracite Grey and Jet Black among its seven finish options.
With aludec and woodec compatible with aluplast’s entire PVC-U product range of windows and doors, colour matching throughout a property is easy, presenting another strong market advantage for fabricators and installers.
When applied to products such as the Smart-Slide neo, aluplast’s next-generation sliding door, access is provided to a higher-end market, usually reserved for more expensive aluminium products.
With Passive House standards of thermal performance, heights of up to 2.5m and spans of up to 6m achievable with just two panels, Smart-Slide neo opens up even more opportunities for PVC-U fabricators and installers.
“Smart-Slide neo is a high-performance product, achieving BS6375 for weather tightness, PAS24 for security and U-values as low as 0.63W/m2K,” says Ian. “Combined with aludec or woodec to elevate aesthetics, it allows PVC-U fabricators and installers to gain ground in a premium space that is usually dominated by the aluminium sector.
“By offering products like this, and our Engineered Door, combined with our next generation foils, we’re giving our fabricators, and their installer customers, a huge opportunity to get ahead of the market and deliver desirable products, with a profit margin to match,” Ian concludes.
For more information call 01684 273401 email info@aluplast.co.uk or visit www.aluplast.co.uklast.co.uk