Flush to the finish
When aluplast launched its flush casement in 2018, by the admission of its Director of Sales and Marketing, Ian Cocken, it was later to so than many other systems companies. He points out, however, that ‘good things come to those who wait’.
“When we launched our flush sash there were already a number of flush systems on the market. There’s no point pretending, R9 were there in 2011 and a number of other systems companies also launched their own offers before we did.
“That was perhaps something which historically ‘hurt us’ a little bit. The positive is that when we did launch in September 2018, we had had time to understand the market better and what fabricators wanted from a flush system.
“That’s what we’ve delivered.”
How is the aluplast flush casement different to other flush systems?
While aluplast’s flush fit casement sash offers the same manufacturing and design flexibility as other systems including mechanical jointing, it brings, according to Cocken new attention to detail in aesthetics offering ultra-slim sightlines with a low chamfer running out to the IGU.
It’s achieved this by introducing a reduced front to back depth. “Flush sashes are about aesthetics. At a point of retail if you can offer ultra slim sightlines, you have an opportunity to pitch your product very effectively against that of your competitors”, continues Cocken.
He argues that while matched with contemporary colour options, the aluplast flush fit casement sash can deliver a clean and contemporary option, it also successfully recreates the appearance of a traditional 19th Century timber casement.
“If you apply a traditional 90° mechanical joint combined with the Ideal 70 outer frame you get a very strong match to a traditional 19thcentury timber flush casement”, he explains.
“With subtle woodgrain and heritage design options available, it gives you the flexibility to manufacture a window suitable for installation in a wide range of period properties.”
Design features include a choice of standard and heritage, deep bottom rail, further increasing its appeal among owners of period homes. “The deep bottom rail has a transformative impact on the overall appearance of the window”, Cocken continues, “With dedicated hardware you can recreate the appearance of a 19th century window in a low maintenance and highly energy efficient product.”
aluplast’s foil range includes more than 30 finishes and is the product of significant investment in new foiling lines and in CNC foiling technology at its new 13-hectare manufacturing facility, which means that it can also offer a high degree of flexibility on non-standard finishes.
This includes reducing the time lost in traditional, manual foiling set-up and switch over from hours to minutes, which means that aluplast is able to pass on the efficiency and cost benefits to its customers.
aluplast casement is also available in Woodec, the German-systems lead’s next generation foil, which has been designed to replicate both the aesthetics and feel of timber.
It’s available in three ultra-life-like woodgrains: Turner Oak Malt, a subtle light oak finish; Sheffield Oak Alpine, a silvered oak finish; and slightly darker, Sheffield Oak Concrete.
“I’m not over-selling it to say that if you were holding Woodec in your hand, you’d think that it was wood, the finish is exceptional”, says Cocken. “Wood’s appeal is in its grain. It’s more than simply an aesthetic quality, it’s about touch and natural warmth. Woodec replicates it.
“Using it in a flush casement, it’s indistinguishable from an original timber window. That’s a very powerful sales proposition, particularly if you’re talking to the owner of a period home.”
Green as standard
aluplast has also invested in the sustainability of its offer, with ecotech, its green solution supplied as standard across its offer, including the aluplast flush casement.
The unique model uses only post-production material from known sources containing calcium organic stabilisers – this means there’s no lead or cadmium. It isolates this recycled material away from structural elements of the profile and the surface, guaranteeing manufacture to exacting tolerances and surface stability.
This is delivered in part through the use artificial intelligence to monitor the co-extrusion process, tracking it to exacting tolerances and guaranteeing performance.
“The technology is proven. aluplast surface profiles are completely flat virgin material with depth of gloss and no pits, no extrusion ‘lines’. That delivers a stable substrate for foils, something which is important in a flush casement given that most will be supplied in foiled finish.”
“Is our flush casement better than other people’s?”, says Cocken rhetorically. “I’m biased, so I’m going to say it definitely is. Certainly, we’ve picked up business this year from people who were manufacturing other flush systems.
“The detailing, the low sightlines, the deep bottom rail make it a very strong proposition but one which is that much stronger because of ecotech and because of our foiling and finish capability. As a combination it’s winning our customers business.